The promotional materials, which are taking place directly in places of sales, are called POS-materials (Point Of Sales) in professional language. It is last kind of advertising separating the client from the goods.

POS-materials have a task to increase sales of the particular product in the given place. Thus influence of POS-materials motivates the consumer to make a purchase that refers to, «here and now».

POS-Materials carry out some important functions:

• The indication of a place in a trading hall where the goods can be found;
• Confirmation of presence of the goods in the given place;
• The assistance in finding the goods among others;
• Information on characteristics of the goods;
• Prompting the buyer to accomplish a purchase.

We recommend to apply following POS materials at selling of business leather goods:

• Shelf-talker - a cardboard or plastic strip which fastens on an end face of a shelf. Is used to separate the goods of one trade mark from another.
• Hard poster - format А4, it is used for design of shelves, calls attention to the certain trade mark or a kind of the product.
• Light box - represents a volumetric design of various forms, with internal illumination and advertising images on one or several sides. It is used for in-store and off-store advertising.
• A wobbler - the small advertising pointer on a plastic flexible leg, fastens to a shelf or a rack. It is applied to allocate lay out borders of the particular manufacturer goods, the trade mark, and also attract attention to the new product.

Nowadays products of "PROFESSIONAL" trademark are accompanied with unique POS material - a company stanchion with perfumed water "555 Profi men".

There is catalogue PROFESSIONAL for you which will help you to increase quality of customer service. It is necessary not only at drawing up of orders, but also at work with buyers.

It’s important

To get maximum effect of POS materials usage it is necessary to allocate them near by "PROFESSIONAL" products.